Marcus Webb

Marcus Webb is a consumer rights researcher with over 8 years of experience investigating the subscription practices of major tech, media and software companies. His work focuses on helping consumers understand their rights and exercise them — particularly around recurring billing, auto-renewal traps and the often-deliberately-complex cancellation flows deployed by subscription services.

Marcus has previously contributed research and analysis to consumer-focused publications, with a particular focus on the gap between what subscription companies advertise to attract customers and what they actually make available when those same customers want to leave.

At HowToCancel.eu, Marcus researches and writes every cancellation guide — testing each service's cancellation flow directly, documenting the exact steps required, and flagging dark patterns where they exist. All guides are updated in 2026 to reflect current policies.

Expertise

• →Subscription and recurring billing practices
• →EU Consumer Rights Directive and cooling-off periods
• →Dark patterns in subscription cancellation flows
• →Platform-level subscription management (Apple, Google, PayPal)
• →Consumer dispute and chargeback processes

Editorial Standards

Every guide published under Marcus's name follows a strict verification process: the cancellation steps are tested directly against the live service, pricing is verified against the service's current billing page, and refund/notice period information is cross-referenced against the service's published terms of service.

Guides are marked with their last verification date and updated whenever a service changes its cancellation flow.

Contact

For corrections, factual disputes or press enquiries, contact info@innopulse.io.